Mr. V. Mahesh was born on 24th March 1972 to Vijaya Vaiyaburi Durai and Magudeeswari who was living in Palani, TamilNadu . Though he faced physical challenges from birth, he successfully completed middle schooling in 1987 by breaking all obstacles. After then, he joined as a worker in a petty shop and worked for 4 years.

From 1991 to 1995, he was a door-to-door salesman. In 1995, along with his brother Mr. V. Saravanan started “SRK”, a semi wholesale FMCG products business.

In 2002, established “SRKS” and became the founder. Under SRKS, they were selling all grocery and FMCG products. In 2008, he became the founder of couple of stores – “Sri Annamalaiyar Traders” (Grocery semi wholesale business) and “Thiruaavinan Traders” (FMCG semi wholesale). Gradually his business growth paved way to establish “Divine Foods” with partners Mr. Saravanan and Mr. Ramasamy.

With over 29 years of business experience, he established “New Ammu Mart” at Palani in 2016. Overall, from all above businesses, 100 families are benefiting economically through jobs. His future plan is to export food products and start wholesale business of grocery items.