Mr. V.Saravanan is born in 17th March 1979 for Vijaya Vaiyaburi Durai and Magudeeswari in Palani, TamilNadu. He completed SSLC in 1994.

For 2 years (1994-1995), he was a door-to-door salesman. In 1995, along with his brother Mr.V.Mahesh started “SRK”, a semi wholesale FMCG products business.In 2002, he supported for SRKS business development . Under SRKS, they were selling all grocery and FMCG products.

In 2008, became the sole proprietor of “Thiruaavinan Traders” (FMCG semi wholesale). In 2009, he became Divine foods partner along with Mr. N. Ramasamy and Mr. V. Mahesh.

In 2016, another partnership was tied along with Mrs. Selvi, Mr. N. Ramasamy and Mr. V. Mahesh for establishment of New Ammu Mart in 2016